——Click to avoid group orders
April 7, 2017, Yin led a company to a pedestrian arrived in Tianjin Dongli Lake Hengda Hotel to participate in the annual group of new training and ordering. This year, China Merchants Tobacco Group Co., Ltd. in the order will be launched in one fell swoop three new products, Royal Cat (Wang), Royal Cat (financial), Royal Cat (Silk Road impression). Compared with previous years, this year the order will not only have our own booth, but also participated in the new training, and the company to increase investment, the booth is also upgraded from a standard booth to two standard booth area of special booths.
According to the venue requirements, special booth installation time for 7 pm 6 pm to 8 at 24 o?clock. Due to time constraints, arrived in Tianjin, immediately ready to apply for admission and other procedures and the first day of the day approach to install. In this day and night installation, there have been a lot of unexpected situations: LOGO effect is not satisfied to return to Beijing carving; door color and design with color adjustment temporary adjustment; in order to achieve a better exhibition effect, the temporary replacement of the booth tables and chairs Wait. For two consecutive days we all stare at the scene until the morning just to leave, and finally in the morning of 8 to complete the installation and site layout.
Figure 1 Yin total morning morning in the field command installation map
Figure 2 booth construction and layout of the final effect
April 8, in the free order will be the new training will begin. According to the training schedule, 8 pm for the import of tobacco drinks training. At the meeting, the headquarters of the training staff on the Royal Cat, including a series of new products made a publicity to explain the three new cat as part of the import of cigarettes part of the finale, to the participants left a deep impression (during the exhibition, More than representatives said that because of listening to the training will be interested in the new cat, attracted to come to the booth in-depth understanding of the product suck). In order to further promote new products, so that all participants (customers) know, see the goods to new products, our company specially arranged in the costume of the four etiquette Miss at the meeting exit, to the delegates to distribute our sample smoke , Product promotion folding. The participants were well received by delegates, and after a night of brewing, formed a very good publicity between customers. In the next day?s show, the delegates have come to the Royal cat station for consultation, product suction, the scene unusually lively, hot, booth popularity among the top exhibitors.
Figure 3 Training site site Figure 4 Distribution package package site
April 9, the three-day order will be officially kicked off, the exhibitors can be described as "contests", the cigarette supplier?s booth is the most dazzling part of the exhibition site, competition has begun from this moment. I continue to increase investment in the Division at the same time, other suppliers are unwilling to stop, the booth is more exciting than a year, cool. Our booth as the only Chinese style booth, show the atmosphere, the royal style, coupled with the costume of the etiquette Miss, our booth unique, to attract many representatives to come to the consultation, product suction, and even peer to understand, can be described as the king of popularity. Royal cat three new products Royal Cat (Wang Road), the Royal Cat (Melon), the Royal Cat (Silk Road impression), has been launched, has also received attention, especially the Royal Cat (Fusion), which products received the most customers Love and appreciation, while the intention is the largest order. Royal cat (financial) this product "half smoke half grass" concept in the venue a hit. Yunnan Rui Sheng Technology Group four representatives come to support our new exhibition of the show, in the field for the patient patience to answer a variety of technical problems.
Figure 5-6 booth consultation, the product of hot spots
April 10, Group Chairman Zhang always tirelessly made a special trip from Beijing headquarters arrived in Tianjin, visit the smoke show site condolences to employees, expressed support for the tobacco company?s work.
Figure 7 Zhang always in person at the scene of condolence map
Figure 8 Zhang total condolences and posed for pictures
During the exhibition period, the leaders of the Group Headquarters were interviewed by the leaders of the Group, and the chief operating officer of the Group was always in charge of the Group, and the Director of the Imported Tobacco Drink Marketing Department always listened to our new products and conducted in-depth communication. At the same time the headquarters of the procurement department, a sales staff to my booth to express condolences to our booth this year, as well as promotional forms to give affirmation and support.
Figure 9 in the group of free and always come to our booth
Figure 10 free headquarters leadership condolences and support our booth
In the group and the smoke of the company?s strong support and assistance, this time in the order will be made very good results. In the avoidance of the Group to subvert the past I have the impression that the order will show and prepare to give support and affirmation for the late new products into the network sales, the cat in the group to further develop the Group laid a good foundation. Store representatives (customers) on the Division I brand image has a new understanding and change, the new publicity to the participants are well known, participants are samples, the intention of customers have the effect of orders, while in the Industry exhibitors also further enhance the influence, won the praise of many peers. The order will form a part of the intention of the order, customer orders coverage of 30% (in addition, a class of customers on-site consultation that after the new product on the system after the test again, the other part of the customer said to other stores after the test determine).
Figure 11 All participants booth photo (the right four for the Ruisheng Technology Group technical staff)
April 11 afternoon in the end of the order will be free, China Tobacco Group Co., Ltd. new training and exhibition a complete success. This is inseparable from the leadership of the Group?s concern and support, can not be separated from Yin and colleagues and day and night busy and hard to pay, once again thank you! Let us wish the Royal cat wind and waves, never before!